In the Blueprint collection each shoe represents a combination of typecasts: East Moroccan shoe meets classic ballet via recycled tire; leather and rubber combine to form “diving flaps”; medieval sport shoe; a climber and his hobbies and the Red Cross shoe.

Taivex is the name of the material chosen for this mini collection.It was part of a design exhibit named “Hitchcock” in Caesarea,Israel. The dual properties of this material, which looks like paper and acts like fabric, represent Hitchcock’s ambivalence towards women.

These user-friendly bags made of fabric are based on simple patterns and are unisex. The models are neat and clear giving the users a new way of thinking about their bags.

Interior Documentation photography was a part of researching urban interiors in Tel Aviv. These interiors were randomly chosen and portrayed the inhabitants’ blueprint through his/her personal choices at any given moment. These personal choices have an inner logic which is an endless source of inspiration

This project challenges the fine line between beauty and ugliness,using body hair fabric, testing the look on different typecasts.

Hangar 1 in Jaffa port is hosting alternative community events.In collaboration with landscape architect Helli Elul we planned
sport event that combines wii stations with a basketball "cage" and a sea-facing bar

The motive is to form bright comfortable spaces with materials ranging from classic to new and allowing variety depending on the needs and moods of the habitants.